Although the likes of giffgaff and the people’s operator aren’t as instantly recognisable as high-street names such as Three, EE and Tesco, they’re brands you can trust.
giffgaff, for instance, has won a slew of consumer awards, including Best Value for Money Pay Monthly from uSwitch.
In fact, many smaller networks offer market-leading call rates, so can work out cheaper.
You’ll also find that there’s no difference in call quality and mobile internet coverage with smaller providers.
That’s because their service is based on larger providers’ network infrastructure, which these smaller networks pay a fee to use.
Where you may find a difference compared with the larger networks is in customer support, however. In order to keep prices low, some smaller networks don’t operate a call centre and offer online support only.
If you choose smaller networks you also shouldn’t expect enticing customer incentives, such as O2’s Freebies or movie downloads with EE.
But you may decide that you don’t want or need those and that a good service and cheap rates are your priority.